BattleStar
Shareholder Activation Engine
Take the NOBO list. Enrich the holders. Reach them on phone, email, LinkedIn, and Facebook. Know who still holds, who knows the story, and who you have actually talked to.
The leak
News releases. Wire. A deck. A conference. Meanwhile the people who already own the stock sit in a NOBO file and nobody calls them. They sell. You raise again.
The asset
The hidden asset is not a new list. It is the holders you paid the underwriter, the finder, and the market to put on the books. Most of them do not know the story. A lot of them still hold.
The engine
Not software you log into and forget. A services shop with a software spine. We work the register. You watch the scoreboard.
How it works
01
Load the NOBO list. One issuer, one scoreboard.
02
Find the person behind the street name. Email, phone, LinkedIn, Facebook.
03
Reach them. Confirm they still hold. Tell the story if they do not know it.
04
Log every attempt. Track conversations, calls, events, identifiable ownership change.
The one channel IR almost never uses on the register.
Not a blast. A named note from someone who has the file open.
Where the holder already talks about stocks, if they talk at all.
Retail lives here. Your NOBO list is mostly retail.
Who this is for
The names are sitting in a CSV. Nobody has called them.
New holders showed up. Most will never hear from you again.
NASDAQ, NYSE, TSXV, CSE, OTC. Retail is still the book. IR retainers do not touch the register.
Ten minutes. No RFP. No six-month software rollout.
No ads. No inbound funnel. If this is you, the next step is a ten-minute walkthrough of the scoreboard.
Keep it on
First the names you already have. Then new holders, new events, the register stays warm. The software is how you see it, not what you buy.
Next step
If you have a NOBO list on your desk, that is enough. We will walk the engine, not a 40-slide deck.